One-Word Logo Experiment

Client
Self-initiated
Project Type
Logo/typography exploration
Project year
2025

Description

A small experiment exploring how the same word (“Calm”) can feel different depending on typeface weight, spacing, and alignment.No icons, only type.

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I specialize in strategic visual communication and art direction. Design is my method for solving business problems. I craft cohesive, high-impact visual systems by meticulously controlling layout, typography, and imagery to deliver results. Let's build a brand language that performs.

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I am a Graphic Designer focused on transforming complex challenges into clear, compelling visual narratives. Every element—from the hierarchy of a typeface to the negative space on a canvas—is a deliberate choice made in service of a single goal: driving results.